Subreddit directory/Developers & makers/r/programming
Developers & makers · large community

r/programming for lead generation

A very large, general programming community.

~6.5M membersOpen on Reddit

r/programming is a huge, general-interest programming subreddit oriented toward articles, news, and discussion rather than personal help. Self-promotion rules are strict.

Who posts here

Software developers of every kind — broad, senior-leaning, and discussion-focused.

Community size

~6.5M members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/programming for lead generation

Low direct-lead value because of strict promotion rules and article-centric culture. Treat it as awareness-tier only: a well-received technical article can earn reach, but expect few in-thread leads.

Buying signals to watch for
  • Comment threads on articles about a problem you solve
  • Occasional 'show and tell' technical discussion
  • Tooling debates in the comments of news posts
Self-promotion rules

Very strict. This sub is for content and discussion, not pitching — contribute writing, not promotion.

Related subreddits
r/webdevWeb developers building sites and apps for themselves and clients.r/devopsInfrastructure and platform engineers comparing tooling.r/SideProjectMakers shipping side projects and asking for launch help.

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