Marketing & growth · large community

r/SEO for lead generation

Search marketers trading tactics, audits, and tool comparisons.

~320k membersOpen on Reddit

r/SEO is a focused, opinionated community of search marketers. Discussion covers algorithm updates, technical audits, link building, and a steady stream of tool comparison threads.

Who posts here

SEO specialists, agency owners, and founders doing their own SEO — generally hands-on and tool-literate.

Community size

~320k members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/SEO for lead generation

A strong niche sub for SEO, content, and analytics tools. The audience explicitly debates tools and will name budgets and dealbreakers in-thread, which makes intent easy to score. Tool-recommendation threads appear almost daily.

Buying signals to watch for
  • "[Tool] alternative" and "is [tool] worth it" threads
  • "Cheapest tool for [task]" budget questions
  • Audit and reporting workflow questions
  • "How do I track X" measurement posts
Self-promotion rules

The sub is wary of tool shilling. Show the working — a real answer with data — before naming anything you are attached to.

r/SEO community rules

The 9 rules r/SEO moderators enforce, summarised from the subreddit’s official rules page (June 2026). Read them before you post or reply — rules change, so confirm the current rules on Reddit.

  1. 01

    Follow Reddit Content Policy

    All members should familiarize themselves with the Reddit Content Policy: https://www.redditinc.com/policies/content-policy

  2. 02

    No Links Allowed

    Any posts or comments with links are automatically removed.

  3. 03

    No Work Offers

    This is not a job board. This is not a recruitment tool. Please don't make posts or comments where you are looking to hire someone for SE, testers, reviewers, link exchanges, employment or freelance jobs, paid or unpaid,

  4. 04

    Must be related to SEO

    Posts must be related to search engine optimisation, even just adjacent. For example if the entire post is around PPC, there are better subs for your post.

  5. 05

    Communicate kindly

    We must foster a healthy environment for all members. Disagreements will and should happen, but as long as everyone handles it respectfully and openly, there shouldn't be any problem.

  6. 06

    No Spamming

    No Spam, Self Promotion, Advertising, Brand Awareness etc including branded content, news roundups, posting how-to guides, community promotion

  7. 07

    No Soliciting and "Asking to DM"

    No Soliciting and "Asking to DM". Asking people to DM you will get your post/comment removed and will likely get you banned after a few times

  8. 08

    No Blogs, No Guides, No News, No Apps

    This is a Q&A forum, not a blog platform.

  9. 09

    No Low Quality Posts, Case Studies etc

    Repetitive Questions, for example, where to get free backlinks or roasting sites, how SEO has changed etc · will be removed

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