SaaS & startups · mid-size community

r/indiehackers for lead generation

Bootstrappers shipping small, profitable software products.

~70k membersOpen on Reddit

r/indiehackers is the Reddit home of the bootstrapped, indie software movement. Posts focus on revenue milestones, build-in-public updates, and the realities of growing a product without funding.

Who posts here

Bootstrapped solo founders and very small teams — pragmatic, budget-conscious, and allergic to enterprise sales motions.

Community size

~70k members — a mid-size community. Use it as a niche-tier sub: lower volume, higher hit rate per thread.

Using r/indiehackers for lead generation

One of the best niche subs for affordable B2B tools. The audience self-selected as builders who buy their own tools and respond well to founder-to-founder honesty. Smaller volume, much higher hit rate — exactly the niche tier you want.

Buying signals to watch for
  • "What's your stack for [task]?" posts
  • Revenue-milestone posts mentioning a growth bottleneck
  • "Marketing is my weak spot" admissions
  • Build-in-public updates that name a problem you solve
Self-promotion rules

Pragmatic and founder-friendly. A clear, honest 'I built this, here's the tradeoff' is usually welcomed when it answers the question.

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