SaaS & startups · large community

r/SaaS for lead generation

The default room for software founders building and selling SaaS.

~350k membersOpen on Reddit

r/SaaS is the central gathering point for people building software-as-a-service businesses. Posts range from pricing experiments and churn post-mortems to launch announcements and tool requests. It is broad, busy, and skews toward early-stage founders.

Who posts here

Solo founders and small teams building B2B SaaS — most are pre-product-market-fit and actively assembling their stack.

Community size

~350k members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/SaaS for lead generation

Watch for 'what do you use for X' threads and frustration posts about a tool you replace. Because the whole sub is founders, almost any thread about growth, analytics, or outreach is on-topic for B2B tools. High volume means you need relevance scoring to avoid drowning.

Buying signals to watch for
  • "What do you use for [category]?" tool-stack questions
  • Churn and retention threads where your product is the fix
  • "Looking for an alternative to [competitor]" posts
  • "How do I get my first 10 customers" — outreach-tool intent
Self-promotion rules

Direct promotion is tolerated more than most subs but still resented when low-effort. Lead with a genuine answer; mention your product once, plainly.

r/SaaS community rules

The 11 rules r/SaaS moderators enforce, summarised from the subreddit’s official rules page (June 2026). Read them before you post or reply — rules change, so confirm the current rules on Reddit.

  1. 01

    Submission Guidelines

    Follow the Reddit site-wide rules and please treat others with respect, stay on-topic, and avoid non-productive self-promotion.

  2. 02

    Posting SaaS Relevant Content Only

    Please keep the discussions oriented around the SaaS ecosystem, tech companies, business, operational or even personal aspects of the tech business world. · Strict Focus: Content must touch on SaaS-specific topics. · No Generic Business: General entrepreneurship or broad news without a SaaS angle will be removed. · Enforcement: Irrelevant content will be removed to keep the sub relevant for SaaS professionals. · Violation: Repeated infringement warrants a ban

  3. 03

    No Vendor Spam

    Promotion is allowed occasionally, but accounts focused solely on it will be removed. · Limit: Max 1 mention every 60 days (posts, comments or links). · Transparency: Must clearly disclose affiliation at the beginning or end of the post or comment (e.g., "Founder here") · Alts: Secondary accounts promoting the same product count toward the limit. · Value: Content must provide context and value, "naked" links are spam. · Penalty: Violation leads to a ban and URL blacklisting.

  4. 04

    No Low-Effort / Low-Quality Content

    · Posts and comments must provide actual value: Content that is spammy, repetitive, or lacks depth will be removed. · Originality is required: All posts must showcase original human thought, clear context, and meaningful contribution to the SaaS community. · Prohibited content includes (but is not limited to): AI-generated text (even if you "made all the effort" to copy-paste it yourself), unedited prompt dumps, and vague questions that could be answered by a basic search.

  5. 05

    No selling, soliciting, or fundraising

    This community is for knowledge exchange, not a marketplace, posts or comments focused on selling services, soliciting clients, or asking for donations/funding are not allowed. · No Solicitation: Do not post or comment to sell services, "cold DM" members, or solicit clients. · No Fundraising: Asking for donations, crowdfunding, or pitching for VC/Angel investment is prohibited. · No Lead Gen: Posts designed purely to gather emails or "testers" without community value will be removed

  6. 06

    AMA / Surveys / Polls require approval

    All research-related posts must be vetted by moderators before being posted. · What's Included: Academic surveys, market research, vendor polls, and "product validation" forms · How to apply: Message the mods via Modmail with a link to your survey and a brief explanation of why it’s valuable to the SaaS community · Excluded: "Validation" posts that are meant for lead generation or email harvesting will be rejected · Enforcement: Polls without "Mod Approved" flair will be removed.

  7. 07

    No obfuscated, shortened or indirect URLs

    All links must point directly to the final resource because indirect URLs are prone to breaking or being hijacked later. Transparency and security are mandatory. · Disguised or obfuscated links: Lead to a direct ban for rule evasion · Direct Links Only: Use the original, full URL. Do not use URL shorteners or landing page aggregators · No Tracking/Affiliates: Clean links only · Enforcement: Posts or comments containing shortened or indirect links will be automatically removed

  8. 08

    No Personal Information (Doxing)

    This follows a site-wide rule, strict adherence to Reddit’s Content Policy is required. · Zero Tolerance: Do not post real names, emails, phone numbers, or private social media profiles (yours or others). · Screenshots: Redact all identifying info from support tickets, emails, or chat logs before posting. · Business vs. Personal: Mentioning a company is fine; targeting a specific employee is not. · Penalty: Doxing results in an immediate permanent ban and report to Reddit admins.

  9. 09

    Be excellent to eachother

    We value authenticity. Whether your tone is formal, professional, informal or sarcastic, it’s welcome as long as it’s respectful. · No Toxicity: Personal attacks, insults, harassment, or "flame wars" are strictly prohibited. · Constructive Criticism: Feedback on SaaS projects should be helpful, not destructive. · Hate Speech: Any form of discrimination results in an immediate permanent ban. · Enforcement: Toxic behavior will lead to removal and bans.

  10. 10

    No " I'll review/audit/feedback/test/roast your product " posts

    Posts or comments offering free reviews, audits, roasts, or feedback on others' products/websites/pitches are prohibited, regardless of price or stated intent. · No self-promotion: These posts function as personal branding for entrepreneurs, consultants, agencies and freelancers and we want to prevent the sub from becoming a feed of "free" offers that are effectively ads. · How to Help: We value help in context. If you want to share with the community, do so in existing comment threads.

  11. 11

    No Promotional or Advertising SaaS

    r/SaaS does not allow promotion, recommendation, launch announcements, feedback requests, recruiting, or user acquisition for SaaS products made for advertising, promotional outreach, lead/opportunity detection, or ad/content generation. · What's Included: Tools that generate, suggest, schedule, automate, or coordinate promotional posts, comments, DMs, replies, or campaigns on Reddit or other platforms. · Penalty: Violation may result in a permanent ban, tool name and URL blacklisting.

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