E-commerce & DTC · large community

r/ecommerce for lead generation

Online store owners solving conversion, ads, and ops problems.

~620k membersOpen on Reddit

r/ecommerce is the broad community for people running online stores. Topics span platform choice, paid ads, conversion optimization, fulfillment, and customer support.

Who posts here

DTC and e-commerce store owners at every stage, from pre-launch to established multi-channel sellers.

Community size

~620k members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/ecommerce for lead generation

Buying intent is unusually explicit in e-commerce subs — owners post about revenue, spend, and conversion numbers openly. A general-tier sub for any tool touching storefront, ads, retention, or analytics.

Buying signals to watch for
  • "My conversion rate dropped" diagnosis posts
  • "Best app/tool for [task]" platform threads
  • Ad-spend efficiency complaints
  • Retention and email/SMS tooling questions
Self-promotion rules

Self-promotion is restricted; recommendations are fine inside genuine help threads.

r/ecommerce community rules

The 8 rules r/ecommerce moderators enforce, summarised from the subreddit’s official rules page (June 2026). Read them before you post or reply — rules change, so confirm the current rules on Reddit.

  1. 01

    No Soliciting, Promotion, or Direct Soliciting via DM

    No Self-Promotion: Do not solicit, promote, or attempt to acquire personal or private contact with users in any way (even if free). This includes soliciting posts, DM requests, invitations, referrals, or any attempt to initiate personal contact. This includes posts seeking services. Your post/comment will be removed, and you will be banned without warning. This is not the place to promote or seek out services in any way. This is our most strictly enforced rule.

  2. 02

    No External Links (Except Site Reviews)

    Do not post links to services, blogs, videos, courses, or websites (see Section III for site review exceptions). Do not link to your YouTube, Twitter, Facebook, or other pages. Links to pages that address a specific issue may be allowed, but context may be reviewed by moderators.

  3. 03

    No 3PL Related Threads

    These threads are repetitive and often promotional. Refer to previous threads or other subgroups.

  4. 04

    No "Get Rich Quick", "Success Stories", Case Studies, etc

    No "Get Rich Quick", "Success Stories", Case Studies, or Blogspam Posts: Do not post "We turned $XXX into $XXX in 4 Weeks · Here's How," How-To Guides, "Top 5 Ways You Can..." lists, or other blogspam.

  5. 05

    Do not post courses, themes, or stores for sale

    r/ecommerce is not the place to sell your existing ecommerce store, theme, account, or course. Users who violate this rule will be banned, due to the risk of fraud and dishonesty it causes. This included trade offers.

  6. 06

    Any 'AMA'-type post must first be approved by mods.

  7. 07

    No 'Dev Research' posts

    Posts seeking "pain points," "biggest challenges", app validation ideas, beta testers, app reviews, or feedback on app/software ideas are not allowed

  8. 08

    No AI or Suspected AI Slop

    Obvious or suspected AI content is not welcome here. Violations from lower-karma accounts with little contribution history in this sub may result in a ban. This will be at the sole discretion of the group moderators.

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