E-commerce & DTC · large community

r/FulfillmentByAmazon for lead generation

Amazon FBA sellers on sourcing, PPC, and account ops.

~250k membersOpen on Reddit

r/FulfillmentByAmazon is the main community for Amazon FBA sellers. Discussion covers product research, PPC, account health, and the constant operational churn of selling on Amazon.

Who posts here

Amazon marketplace sellers, from single-product side-hustlers to multi-SKU operations.

Community size

~250k members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/FulfillmentByAmazon for lead generation

A niche sub for tools serving Amazon sellers — research, repricing, PPC, review management. The audience is tool-hungry and openly compares paid software.

Buying signals to watch for
  • "Best software for [PPC/research/repricing]" threads
  • "[Tool] alternative" cost-cutting posts
  • Account-health and reinstatement panic posts
  • Product-research workflow questions
Self-promotion rules

Tool spam is common and disliked; stand out by answering precisely before mentioning anything.

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