E-commerce & DTC · large community

r/FulfillmentByAmazon for lead generation

Amazon FBA sellers on sourcing, PPC, and account ops.

~250k membersOpen on Reddit

r/FulfillmentByAmazon is the main community for Amazon FBA sellers. Discussion covers product research, PPC, account health, and the constant operational churn of selling on Amazon.

Who posts here

Amazon marketplace sellers, from single-product side-hustlers to multi-SKU operations.

Community size

~250k members — a large community. Use it as a general-tier sub: high reach, filter hard for intent.

Using r/FulfillmentByAmazon for lead generation

A niche sub for tools serving Amazon sellers — research, repricing, PPC, review management. The audience is tool-hungry and openly compares paid software.

Buying signals to watch for
  • "Best software for [PPC/research/repricing]" threads
  • "[Tool] alternative" cost-cutting posts
  • Account-health and reinstatement panic posts
  • Product-research workflow questions
Self-promotion rules

Tool spam is common and disliked; stand out by answering precisely before mentioning anything.

r/FulfillmentByAmazon community rules

The 4 rules r/FulfillmentByAmazon moderators enforce, summarised from the subreddit’s official rules page (June 2026). Read them before you post or reply — rules change, so confirm the current rules on Reddit.

  1. 01

    No AI Generated content

    Whether it is a thread or a comment, absolutely NO ai-generated text is allowed and will result in an instant ban.

  2. 02

    Follow the promotional guidelines

    Promoting a website, service or product you own or are affiliated with in any way without mod approval will result in an instant ban without any prior warning and limited chance for appeal. Read [promotional guidelines](https://www.reddit.com/r/FulfillmentByAmazon/wiki/subreddit_faq#wiki_promotional_post_guidelines) for full details.

  3. 03

    Don't disclose buyer or seller identity

    Do not disclose any personally identifiable information of a buyer or seller.

  4. 04

    Brag posts must have content

    Brag posts must include a generous amount of content and context. Bragging should be only a small percentage of what you post.

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